Módulos

The Digital Marketing and Web SEO course is designed to train participants in digital marketing, SEO and online advertising strategies, providing the necessary tools to improve the visibility and web positioning of any business.

The program covers from the foundations of SEO and content optimization, to the use of advanced tools for keyword analysis, linkbuilding strategies and digital marketing campaigns.

Under the practical Learning Method approach, participants will receive a cloud entrance pack to apply the concepts through workshops, laboratories and projects in real environments.

At the end of the course, participants will be able to:

• • Optimize websites to improve your search engine positioning through SEO ON-Page and Off-Page strategies
• • Write effective titles and descriptions, applying CTR strategies
• • Make a keyword analysis (Keyword Research), using tools such as Semrush, Ahrefs and Google Keyword Planner
• • Develop Linkbuilding strategies, increasing the website authority
• • Structure optimized content for SEO, ensuring that the texts are relevant and attractive to search engines
• • Understand the digital conversion funnel, optimizing the conversion of web traffic
• • Develop digital marketing campaigns by applying content marketing techniques, Inbound Marketing and PPC
• Reach the international marketing international certification Professional Certificate (DMPC)

To participate in this training, attendees must meet the following requirements:

• • Internet management and search engines
• • Know how Google and other search engines
• • Know how to look for information effectively
• • Familiarity with terms such as organic results and paid advertising
• • Familiarity with social networks
• • Know how Facebook, Instagram, LinkedIn and Twitter
• • Basic use of WordPress or CMS (optional, but highly recommended)
• • Know how to publish content in WordPress or other platform
• • Know how to install plugins (like Yoast SEO)
• • These requirements ensure that participants can focus on the practical application of digital marketing without initial difficulties

Learning Methodology

The learning methodology, regardless of the modality (in-person or remote), is based on the development of workshops or labs that lead to the construction of a project, emulating real activities in a company.

The instructor (live), a professional with extensive experience in work environments related to the topics covered, acts as a workshop leader, guiding students' practice through knowledge transfer processes, applying the concepts of the proposed syllabus to the project.

The methodology seeks that the student does not memorize, but rather understands the concepts and how they are applied in a work environment.

As a result of this work, at the end of the training the student will have gained real experience, will be prepared for work and to pass an interview, a technical test, and/or achieve higher scores on international certification exams.

Conditions to guarantee successful results:

• a. An institution that requires the application of the model through organization, logistics, and strict control over the activities to be carried out by the participants in each training session.
• b. An instructor located anywhere in the world, who has the required in-depth knowledge, expertise, experience, and outstanding values, ensuring a very high-level knowledge transfer.
• c. A committed student, with the space, time, and attention required by the training process, and the willingness to focus on understanding how concepts are applied in a work environment, and not memorizing concepts just to take an exam.

Pre-enrollment

You do not need to pay to pre-enroll. By pre-enrolling, you reserve a spot in the group for this course or program. Our team will contact you to complete your enrollment.

Infinity Payments

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- For bank transfer payments, request the details by email capacita@aulamatriz.edu.co.

- If you wish to finance your payment through our credit options
(Sufi, Cooperativa Unimos or Fincomercio), click on the following link:
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