Generative AI Applied – Certitalents®

Generative AI Applied – Certitalents®

Módulos

Módulo 1: Fundamentos de IA Generativa y su Impacto en la Productividad Profesional

  • Introducción a la Inteligencia Artificial. Tipos (generativa, predictiva, automatización cognitiva).
  • Evolución hacia la IA generativa.
  • Integración en el trabajo: cómo transforma profesiones y mitiga desapariciones mediante upskilling.
  • Arquitecturas base: redes neuronales profundas, transformers.
  • Casos de éxito y tendencias actuales.

  • Herramientas líderes: ChatGPT, Claude, Midjourney, Runway ML, Gamma, Tome, Canva AI, etc.
  • Integración mediante APIs.
  • Principios de Prompt Engineering: diseño de prompts efectivos (roles, contexto, intención), taller práctico con reescritura en herramientas como ChatGPT.
  • Modelos open source vs. comerciales.
  • Aspectos legales y licencias.
     

  • Automatización de calendarios, tareas, prioridades y workflows (Notion AI, Trello con IA, Google Workspace + Duet AI, Zapier, Make, Microsoft Power Automate).
  • IA como asistente personal: recordatorios, agendas, flujos personalizados por rol profesional.
  • Automatización de documentos, generación de textos persuasivos y técnicos, firmas, pagos y encuestas para enfrentar cambios en profesiones administrativas.
  • Generación de audio y música.
  • Generación de video a partir de texto.
     

  • IA en análisis de datos.
  • Creación de dashboards automatizados.
  • Automatización de reportes.
  • Predicciones basadas en patrones históricos.
  • IA en análisis descriptivo, inferencias, resúmenes, predicciones y patrones históricos (ChatGPT, Power BI Copilot, Tableau Pulse).

  • Educación: diseño de material, tutorías inteligentes, diapositivas.
  • Marketing: generación de campañas, segmentación.
  • Salud: apoyo en diagnósticos y documentación médica.
  • Legal: redacción de documentos y análisis de casos.
  • Ingeniería y diseño: prototipado y simulaciones.
  • Recursos humanos: descripciones de puestos, entrevistas simuladas.
  • Creación de imágenes realistas/conceptuales (DALL·E, Midjourney), audio/música (ElevenLabs, Lovo) y video a partir de texto (Synthesia, Pictory, Runway).
  • Impacto en profesiones creativas: prototipado, simulaciones y adaptación a la transformación digital.

  • IA como tutor/coach: lectura asistida, resúmenes de PDFs/libros/papers, organización de bibliotecas digitales.
  • Aplicaciones por sector: educación (materiales, tutorías), marketing (campañas, segmentación), salud (diagnósticos, documentación), legal (documentos, análisis), ingeniería/diseño (prototipado), RRHH (descripciones de puestos, entrevistas).
  • Enfoque en transformación profesional: upskilling para sectores en riesgo de disrupción.

  • Sesgos y cómo mitigarlos.
  • Transparencia y trazabilidad.
  • Privacidad y seguridad de la información.
  • Uso responsable en entornos profesionales.

  • Creación de un caso práctico adaptado al sector de cada estudiante.
  • Presentación y defensa del proyecto ante un jurado evaluador.
  • Retroalimentación y certificación.

Generative AI is redefining work across all industries. Although some courses focus on developers and data experts, the real demand is for training professionals in any field to integrate generative AI tools into their daily workflows, from content creation to the automation of complex tasks.

The International Certification in Applied Generative Artificial Intelligence aims to train professionals from any field in the practical and ethical use of generative AI tools to optimize processes, create innovative solutions, and enhance their job performance.

Participants will learn everything from the fundamentals to the implementation of real projects tailored to their professional field.

Understand the principles and fundamentals of generative artificial intelligence. Use leading generative AI tools (text, image, audio, video, and data). Develop prompt engineering skills to obtain accurate results. Apply generative AI to real projects tailored to each profession. Identify risks, biases, and ethical issues in the use of generative AI.

This course is designed to be accessible to professionals in any area, so previous technical knowledge is not required. However, it is recommended that participants have:

  • -Basic management of digital tools (email, browser, web applications)
  • -General knowledge about their own professional discipline (to apply projects in a contextualized way)
  • -Disposition to explore new technologies and adopt the use of artificial intelligence in its work environment

Generative AI Applied – Certitalents® Applies
Generative AI Applied – Certitalents® 36 hours

Learning Methodology

The learning methodology, regardless of the modality (in-person or remote), is based on the development of workshops or labs that lead to the construction of a project, emulating real activities in a company.

The instructor (live), a professional with extensive experience in work environments related to the topics covered, acts as a workshop leader, guiding students' practice through knowledge transfer processes, applying the concepts of the proposed syllabus to the project.

The methodology seeks that the student does not memorize, but rather understands the concepts and how they are applied in a work environment.

As a result of this work, at the end of the training the student will have gained real experience, will be prepared for work and to pass an interview, a technical test, and/or achieve higher scores on international certification exams.

Conditions to guarantee successful results:
  • a. An institution that requires the application of the model through organization, logistics, and strict control over the activities to be carried out by the participants in each training session.
  • b. An instructor located anywhere in the world, who has the required in-depth knowledge, expertise, experience, and outstanding values, ensuring a very high-level knowledge transfer.
  • c. A committed student, with the space, time, and attention required by the training process, and the willingness to focus on understanding how concepts are applied in a work environment, and not memorizing concepts just to take an exam.

Pre-enrollment

You do not need to pay to pre-enroll. By pre-enrolling, you reserve a spot in the group for this course or program. Our team will contact you to complete your enrollment.

Pre-enroll now

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Description

Generative AI is redefining work across all industries. Although some courses focus on developers and data experts, the real demand is for training professionals in any field to integrate generative AI tools into their daily workflows, from content creation to the automation of complex tasks.

The International Certification in Applied Generative Artificial Intelligence aims to train professionals from any field in the practical and ethical use of generative AI tools to optimize processes, create innovative solutions, and enhance their job performance.

Participants will learn everything from the fundamentals to the implementation of real projects tailored to their professional field.

Objectives

Understand the principles and fundamentals of generative artificial intelligence. Use leading generative AI tools (text, image, audio, video, and data). Develop prompt engineering skills to obtain accurate results. Apply generative AI to real projects tailored to each profession. Identify risks, biases, and ethical issues in the use of generative AI.

This course is designed to be accessible to professionals in any area, so previous technical knowledge is not required. However, it is recommended that participants have:

  • -Basic management of digital tools (email, browser, web applications)
  • -General knowledge about their own professional discipline (to apply projects in a contextualized way)
  • -Disposition to explore new technologies and adopt the use of artificial intelligence in its work environment

offers

Generative AI Applied – Certitalents® Applies
Generative AI Applied – Certitalents® 36 hours

Learning Methodology

The learning methodology, regardless of the modality (in-person or remote), is based on the development of workshops or labs that lead to the construction of a project, emulating real activities in a company.

The instructor(live), a professional with extensive experience in work environments related to the topics covered, acts as a workshop leader, guiding students' practice through knowledge transfer processes, applying the concepts of the proposed syllabus to the project.

La metodología persigue que el estudiante "does not memorize", but rather "understands" the concepts and how they are applied in a work environment."

As a result of this work, at the end of the training the student will have gained real experience, will be prepared for work and to pass an interview, a technical test, and/or achieve higher scores on international certification exams.

Conditions to guarantee successful results:
  • a. An institution that requires the application of the model through organization, logistics, and strict control over the activities to be carried out by the participants in each training session.
  • b. An instructor located anywhere in the world, who has the required in-depth knowledge, expertise, experience, and outstanding values, ensuring a very high-level knowledge transfer.
  • c. A committed student, with the space, time, and attention required by the training process, and the willingness to focus on understanding how concepts are applied in a work environment, and not memorizing concepts just to take an exam.

Pre-enrollment

You do not need to pay to pre-enroll. By pre-enrolling, you reserve a spot in the group for this course or program. Our team will contact you to complete your enrollment.

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